TIFTON - Dreams are the foundation of J. Brian Bergeron's business and are also the subject of his new book.

Bergeron, a motivational speaker and owner of Dream It Gymnastics, says the dreams came first and the business later.

"People don't realize all this other stuff started before the gym," said Bergeron, a former basketball player for LSU. "I've always been really motivated by some thoughts I had about dreaming, some thoughts about goals.

"Three years ago, I wrote it all down and sent it in (to be printed)."

The recently printed book, entitled "Dream It," outlines Bergeron's philosophy through quotations, one per page. "To achieve it, you must believe it...To believe it, you must first dream it.," reads the title page.

Dreaming has paid off for Bergeron, whose gymnasium has grown from an enrollment of about 60 children to the current 300. In addition to the gym, he owns United Auto Marketing, a company that locates used cars for dealerships, and presents motivational seminars. His 'Dream It' company also offers a line of teddy bears, baskets, pencils and other novelties.

"I'm having fun," Bergeron said. "If you're having fun, good clean fun, then normally good things happen to you.

"This company's taken a weird turn. When we first opened it, it was going to be sales seminars, but that led in other directions. Every day when I come to work, new doors open. We are sure are excited about it."

Bergeron said Dream It is already a southeastern company, and he expects it to become a national business within the next 18 months.

"We are focused and passionate about everything we do, and we take pride in everything we do. Whether it's a speech at 4-H or a speech at the University of Arkansas, give it everything you've got," he said.

The books are available at the Tift Regional Medical Center gift shop and Persnickery's. Bergeron will sign books at Persnickery's from 4:30 to 6 p.m. Feb. 7 and at the Basket Case in Waycross from 4:30 to 6 p.m. Feb. 6.

To contact city editor Florence Rankin, call 382-4321, ext. 209.

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