Shoppers at the Tifton Mall have noticed the renovations going on over the last few months at Belk’s and store officials celebrated the store’s re-grand opening Wednesday. The newly expanded and remodeled 41,000 square foot Belk fashion store held a ribbon cutting ceremony Wednesday and will have gift card giveaways and other special events and promotions throughout the month.
Belk has enlarged its main store by 7,000 square feet by expanding into an adjacent building at the Tifton Mall which now houses its home merchandise. The expansion and remodeling, which represents a $1.7 million investment by Belk, features an updated decor with new display fixtures, carpet, paint and energy-efficient lighting.
In addition to the new home store, many other improvements have been made in the main store designed to enhance customer convenience and satisfaction. For example, the ladies shoes department has been expanded by 80 percent to more than 3,000 square feet of space. Other departments gaining more space include men’s shoes, ladies better sportswear, juniors, men’s apparel (including big and tall) and girls.
New premium brands in women’s sportswear now include Calvin Klein Jeans and Nine West vintage jeans. Shoe brands being added include Jessica Simpson for ladies and Ralph Lauren for men. The store’s new modern jewelry department will offer new brands by BCBG, Lucky Brand and others. New sunglasses and watch areas are also being added.
Nautica is a new brand for men, and Polo Ralph Lauren is available for boys for the first time. The store also introduces UnderArmour for young men, boys and girls.
Examples of other new premium and top name brands offered at the local Belk’s include BCBGeneration, Lily Bloom, Nautica, Biltmore For Your Home, Keurig and many more.
The store’s “Belk and Co. Fine Jewelers” shop has also been updated and offers a wider selection of watches and fine jewelry, including diamonds, semi-precious stones, gold and much more.
“This is a special day for Belk and Tifton as we formally ‘reopen’ our expanded and modernized fashion store to serve this community,” said Stacy Baker, store manager. “It represents the latest and best that Belk has to offer and was redesigned and merchandised especially for our customers. We invite everyone to come visit our store and see the wide selections of top fashion brands and styles. Our new shopping environment was created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in modern Southern style and continuing our reputation as the department store of choice in the Tifton area.
“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve,” he added,
The store, which originally opened in Tifton in 1948, has operated at the Tifton Mall since 1973, and was last remodeled in 1992.
As part of the re-grand opening Wednesday morning, Belk also contributed $5,000 to the Tiftarea YMCA and the first 300 customers received gift cards. Diva Day will be held Saturday from noon-2 p.m. as the first 50 girls 12 and under to walk the red carpet in the girls’ department will receive a prize package including a “glamour shot” photo souvenir, mini-makeovers and a feather boa. Other events planned are a girls night out Oct. 23, a bridal event Oct. 26 and a shoe party Nov. 21.
Belk is the country’s largest family owned and operated department store company with 301 stores in 16 Southern states.