Tifton Gazette


May 21, 2014

ABAC faculty member speaks at Wal-Mart HQ


New and different are often words that provide the key to success for corporate America.  That’s why one of the best known companies in the world reached out to Dr. James Galt-Brown, associate professor of History at Abraham Baldwin Agricultural College, to speak on rural America from his expertise as a lecturer in the one-of-a-kind Rural Studies bachelor’s degree at ABAC.

Galt-Brown spoke to employees of Wal-Mart during the corporation’s recent Rural Customer Immersion Symposium at the Wal-Mart headquarters in Bentonville, Ark.  He used background material from one of his classes in the ABAC Rural Studies program, the only degree of its kind in the country.

Wal-Mart Project Manager Shannon Dilday put the entire symposium together.  She found Galt-Brown from the ABAC Rural Studies program webpage and selected him because he “looked fun in the classroom.”

“At first, I thought ‘who would be playing this kind of a practical joke,’ but they were serious,” Galt-Brown said.  

So serious, in fact, that he was the only speaker from the academic world invited to address the symposium audience.

“What I find most pleasing, gratifying and flattering about this opportunity is that when a Fortune 10 company needed accurate, up-to-date information on rural America they came to ABAC,” Galt-Brown said.  “That says a lot for our Rural Studies program and how relevant rural studies are to the American marketplace.”

Wal-Mart does $75 billion in gross sales annually in rural America.   The corporation wanted to know the reality of rural customers, the challenges they face, the rural population’s concerns and if the stereotypes of that segment of the population were accurate. 

“The company wants to expand markets in rural areas in the United States, and they wanted an academic perspective,” Galt-Brown said.  “I did some research and used some materials from my History of Rural America class to put together a presentation.”

Text Only
Local News

Local Sports
20140726 John Reid.JPG

Tift County head football coach John Reid.

Police Reports
Your Agenda
AP Video
The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe
House Ads
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Seasonal Content
Business Marquee
Weather Radar
Sen. Chambliss addresses farm bill in Tifton
Riding the Steam Train at Ga. Museum of Agriculture
Nature's Beauty in a Tifton parking lot
Peanut Prices Remain Strong